Persuasive Speech Assignment and Audience Analysis Questionnaire (AAQ)
Upload Outline and AAQ summary to Turnitin on Canvas
Prepare a persuasive speech from 6-to-7 minutes on a challenging or controversial topic. Prepare an audience analysis questionnaire (AAQ) to determine the target audience. Does the audience support or oppose your proposition (fact, value, and policy)?
No visual aids (PowerPoint or Screen Share) are permitted for this assignment.
Follow one of the organizational formats: the problem-solution, problem-cause-solution, or Monroe’s Motivated Sequence.
Verbally cite two sources in the speech, incorporate those sources in the body of the outline, and list those sources in the reference section of the preparation outline.
Plan to use 4x6 note cards and speak extemporaneously.
Assignment Review:
On a designated day by the instructor, students should bring to class sufficient copies (number to be provided) of the AAQ consisting of ten questions with a combination of yes/no (fixed alternative), scale, and open ended questions (see examples questions below). Does the group support or oppose the persuasive speech proposition (fact, value, policy)? Following that process, analyze student feedback, create a one-page summary of the results, and refer to the results during the persuasive speech.
Review Chapter 5, Audience Analysis, and Chapter 16, Persuasive Speaking. Review the instructor video for the Persuasive Speech Assignment and the Audience Analysis Questionnaire (AAQ).
On the day of the persuasive speech:
Submit a full-preparation outline and a one-page AAQ summary to Turnitin on Canvas before the assigned speaking day and bring a physical copy of the outline and summary to class for submission to the instructor before speech delivery.
For this speech focus of the time, use of transitions and citations, establish strong eye contact, avoiding distracting mannerisms, and provide support material.
Persuasive speech self-critique:
Within seven days of speech delivery, students should submit a two-page typed self-critique to Turnitin on Canvas. Late submissions will not be accepted.
Refer to this website for the persuasive speech self-critique criteria for this assginment.
Audience Analysis Questionnaire
Assignment: Prepare 10 questions using three different types of questions (Yes/No, Scale, and Open Ended) for a one-page audience analysis questionnaire. (See sample questions below).
_______________________________________________________________________________________________________________
Demographic Information: (Optional information for inclusion in the audience questionnaire. The demographic questions should not be counted as part of the six target questions.)
Age
Sex
Occupation
Ethnic background
Family Size
Political affiliation
Marital status: Married, Single, Divorced
Major in school
_________________________________________________________________________________________________________________________
Types of Questions
“Yes” or “No” answers:
Examples:
Do you support political term limits for elected officials? Yes or No
Do you support the death penalty? Yes or No
Do you support mandatory vaccinations enforced by state and federal government? Yes or No
Do you support universal health care? Yes or No
Scale Statements:
Examples:
The government should make a stronger effort to eliminate bullying in schools.
Agree strongly Agree Undecided Disagree Disagree strongly
The federal government should legalize marijuana.
Disagree 1 2 3 4 5 6 7 8 9 10 Agree
The federal government should provide free health care.
Strongly agree Mildly agree Undecided Mildly disagree Strongly disagree
Open Ended Questions:
Examples:
What is your opinion about establishing free college education?
What is your position about income inequality?
What is your opinion about state and federal mandatory vaccinations?
Should the federal government eliminate/forgive student debt?